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Find
Validate demand, sharpen positioning, and build a repeatable motion
Example clients
SiMa.aiPrivitar (acquired by Informatica)ImubitNoble Machines
GTM Consultancy · B2B Tech
Every stage of growth requires a different GTM strategy
We help B2B tech companies design and execute the right go-to-market motion — whether you're finding product-market fit, scaling revenue, or defending your position.
The Three Stages
GTM by growth stage
Different stages demand different strategies. We meet you where you are and build systems designed for where you're going.
Scale
Turn traction into predictable pipeline and revenue
Example clients
Observe (acquired by Snowflake)Tufin (IPO NYSE)NetradyneKentik (acquired by Infoblox)
Maintain
Defend category leadership while launching what's next
Example clients
Optro (HG portco)Eagleview (Clearlake portco)Carta
Trusted by B2B Tech Leaders and Innovators
"Team 201 offers exceptional full-stack GTM services, from paid media management to fully integrated campaigns. They work in our tools, like HubSpot, and consistently deliver quality work."
Marcy Comer, CMO
"Team 201 has been a strategic partner, elevating our owned and paid digital programs as we've scaled. Most recently, they cut our CPL in-half and improved the PPC strategy to better match market demand."
Thomas Been, CMO
"Leading up to our IPO, we needed a partner to help us capitalize on pre and post-IPO buzz. Since bringing them on board, 201 has elevated our organic and paid programs and creative execution."
Pat Walsh, CMO
HTTP 201 · Created
Why Team
201?
Our name comes from webcode HTTP 201 — Create. We exist to help companies create their next phase of growth. A GTM consultancy for B2B tech at inflection points, working as an extension of your team.
01
Build, launch, optimize
We bring GTM strategy and hands-on execution — without replacing what's already working.
02
Extension of your team
We work as embedded operators, not external vendors.
03
Outcomes over outputs
Measured by pipeline and revenue, not deliverables.
Most growth problems touch more than one discipline. Here's how clients put our services together.
Common Service BlendsOne Partner · Two Disciplines
One integrated GTM partner,
not a stack of agencies.
Most GTM problems are system problems, not channel problems. We replace fragmented specialist agencies with one integrated partner.
BeforeSiloed
You
Strategy consultant
Brand agency
Demand agency
RevOps freelancer
Four contracts. Four roadmaps. No one owns the outcome.
Team 201
AfterIntegrated
You
Strategy
Brand
Demand
RevOps
One contract. One roadmap. Disciplines that actually overlap.
One GTM partner. Integrated approach over siloed services.
Strategy
Thinkers
Strategic clarity before tactical execution.
- GTM strategy
- ICP & positioning
- Experimentation design
Execution
Doers
Strategy without execution is just a deck.
- Demand generation, digital and web
- Brand, content and social
- Martech, RevOps, data and tooling
AI Philosophy
AI-enabled,
not AI-dependent
We use AI to move faster and deliver more — not as a buzzword or a replacement for expertise.
How we use AI
- Research acceleration
- Signal-based lead enrichment
- Custom workflows or agents
- Creative augmentation
How we don't use AI
- Not replacing strategy
- Not replacing specialists
- Not replacing human GTM judgment
Our belief: AI accelerates good GTM — it doesn't fix bad GTM.
Technology Solutions Partnerships
Expertise across the full-funnel martech stack
Solutions partnerships and deep technical competencies across the platforms that power modern GTM.
Official Agency Partnerships
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Silver Agency Partner
Certified Partner
Certified Partner
Bronze Solution Partner
Partner
Partner
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Deep Technical Competencies
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The Team
Operators, not consultants
We've built and scaled GTM engines ourselves. Operator credibility, not just advisory experience.
Clément Lemiere
Co-Founder, CEO
Haley Hebert
Co-Founder, CSO
Rex Petrill
VP, Performance Marketing
Mike Kubiak
Senior Director Client Strategy + Integrated Marketing
Rachel Betterbid
Director of Operations
Nicole Allen
Senior Marketer
Kelly Strodl
Senior Content Strategist
Sarah Lathe
Integrated Digital Marketer + GTM Ops
Daniel Mantilla
Paid Media Lead
Emre Biberoglu
Software Dev/Custom Integrations
Lexa Krug
Senior Digital Marketing Specialist
Sierra Mercado
Social Media + Content Specialist
Juliana Howland Kenny
B2B Copywriter
Alpha Sadcopen
Senior Digital Designer, Art Direction, Video/Animation
Kris Hess
Senior Digital Designer, Front End, UX/UI
Eberardo Ruiz
Paid Media + Operations
Caitlyn O'Connell
Fractional Hi-Tech Content Strategist
Mitch Canter
Full Stack Developer
(Web Partner)
Alfredo Navas
Full Stack Developer
(Web Partner)
Awais Altaf
Full Stack Developer
(Web Partner)
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