Team 201
The digital agency for high-growth B2B tech companies.
Fortune 500 & startup experience, with a boutique agency feel and agile way of working.
We accelerate your
Break-Through
Strategy
Awareness
Demand Gen
Creative
Analytics & Attribution
Strategy
How We Think
We’re thinkers and doers.
Our strength is connecting the dots between what motivates your customer and market signals, paired with a deep understanding of the digital landscape.
We’ll form the right strategy and drive execution with a combination of our team and your own resources.
Problems We Solve
“Our CPL is too high and PPC programs aren’t optimized. How do we decrease CPL and improve the funnel?”
“We want to run integrated campaigns. We need a partner to help us define a framework and drive a new workflow internally.”
“We’re going public next quarter. What should we think about from a marketing perspective ahead of IPO day?”
“We want to test product-market fit in an adjacent market. How do we do this quickly and efficiently?”
Awareness
Content Marketing
Build an arsenal of marketing collateral for your various audiences and deliver consistent and impactful messaging.
Social Media
Leverage organic and paid activities to stay top-of-mind with engaged prospects, customers and broaden reach to new audiences.
‘Always On’ Campaign Creation
Ensure your brand remains top-of-mind, using integrated strategies to drive top of funnel goals, aircover and thought leadership.
Demand Gen
Paid & Performance Campaigns
We’ll help improve your performance and paid media campaigns across search, social and other acquisition mediums. From decreasing cost per conversion, to better aligning content with search intent, or refining campaigns to focus on quickest to opportunity leads, we’ll help you elevate the strategy and execute the latest paid platform tactics.
Conversion Rate Optimization
Assessing the demand gen funnel to drive prospects down an optimized path to conversation. This could include refining campaign sequences to better support a multi-touch model driving qualified leads faster, or better aligning demand gen content with prospect needs.
Sales Enablement
We support your enablement programs, creating sales content and toolkits from battle cards to competitive comparisons, case study templates, pricing comparison calculators or email sequences. Or, elevate a product or sales pitch deck with animations or custom graphics to better tell your story.
Marketing Automation
We’ll help your team get more out of your existing marketing automation platform features, evaluate new platforms, or help with the transition from one platform to another.
Creative
Branding
End-to-end brand development or incremental refinement to elevate your existing brand identity or creative assets.
UX & UI
Improve and refine an existing experience or gather insights to create a new user flow for your website or digital product. Our UX methodology is three stages, from research to prototype iteration and converging on a final solution. After the UX stage or as a standalone, we’ll help you define the UI and visual look and feel with high-fidelity mockups and updated style guides.
Digital Design
Creative content development across all marketing mediums. Visuals come to life through animated videos, custom graphics, dynamic web pages, HTML banner ads and more.
Day to Day Production
Ongoing creation of landing pages, email templates, social media graphics, infographics or banner ad templates to support your always on content marketing initiatives.
Analytics & Attribution
Digital & Web Analytics
Establish and measure actionable insights that fuel bottom-line business outcomes from your website and every step of the marketing funnel.
From funnel analysis to better understand your customer journey to tagging and attribution models, we can help with all your core digital analytics needs.
Custom Data Visualization
Streamline your reporting and make it more actionable. We combine data across your integrated campaigns into one cohesive dashboard.
You save hours every month (no more manual reporting).
You get access to real-time data. When your reports are automated, you always have the most recent data available.
We combine multiple data sources. No more logging in to multiple services to check performance. We can pipe them all into a single dashboard.
Marketing visibility for all your stakeholders with a shareable, web-based link.
Marketing Data Warehouse
A marketing data warehouse provides a hub to target audience segments that were previously unavailable or underutilized by gathering data from multiple sources that already exist in your organization.
We collect data into a common storage location. Then transform the data so that it is queryable and joinable across different sources.
You get access to reporting dimensions that are not available in standard reporting APIs.
Your team is able to uncover high propensity groups of users to target across campaigns.
We're the catalyst for
High-Growth Brands
“Team 201 offers exceptional full-stack marketing services, from paid media management to fully integrated campaigns. They work in our tools, like HubSpot, and consistently deliver quality work. Even better, our account reps have consistently served our account for as long as I’ve worked with them, ~2 years.”
“Team 201 has been a strategic partner, elevating our owned and paid digital programs as we’ve scaled. Most recently, they cut our CPL in-half and improved the PPC strategy to better match market demand.”
“Leading up to our IPO, we needed a partner to help us capitalize on pre and post-IPO buzz. Since bringing them on board, 201 has elevated our organic and paid programs and creative execution.”
“I’ve been a repeat client over the years at both large companies and startups. 201 is my ‘secret sauce’ for successful digital and integrated marketing campaigns.”
Stronger Together
The Team
The BackboneClément Lemiere
Co-Founder, CEO
With a strong technical background, Clem seemlessly combines his engineering expertise with strategic business insight. He began his career at Airbus before leading the aerospace and defense group at a top engineering firm in Paris; collaborating with clients including Thales, Dassault Aviation, and Safran. As a co-founder of Team 201, he leads the technology aspects of marketing, operations, and analytics, ensuring the integration of cutting-edge digital techniques and big data visualization. His ability to solve complex technical problems with analytical thinking makes him a unique force in assessing challenges as they arise and leading the team toward outcomes that delight clients. Outside of work, he’s an avid kitesurfer on Lake Michigan.
Haley Hebert
Co-Founder, CSO
Haley’s extensive experience in B2B marketing enables her to blend creativity with strategic insights, driving impactful campaigns that resonate with diverse audiences. She began her career building the US digital practice for a global marketing agency in San Francisco, collaborating with renowned brands such as Intel, VMware, and ServiceNow. At Team 201, she leads integrated, digital, and go-to-market strategies, empowering clients with innovative and effective solutions. Outside of the office, Haley is a figure skating enthusiast.
Rex Petrill
VP, Performance Marketing
Over the last 15 years, Rex has spurred innovative paid media and digital marketing campaigns for industry giants such as NVIDIA, Palo Alto Networks, VMware, and Comcast Business. At Team 201, he directs integrated and paid media strategies, leveraging his deep expertise to deliver impactful results. His proven ability to drive digital success positions him as a trusted leader in the competitive world of B2B marketing. Despite relocating to New Jersey, Rex remains an avid San Francisco sports fan, maintaining his strong connection to the Bay Area.
Nicole Allen
Senior Marketing Consultant
With 15+ years in digital marketing, corporate communications, and strategic consulting, Nicole led TEAM LEWIS’s US Digital Marketing team, generating 60% of the group’s US revenue through integrated go-to-market strategies. She drove innovative campaigns for clients including Juniper Networks, Motional, and Sutherland Global Services while serving as the commercial lead for VMware. Her expertise also powered successful digital campaigns for industry leaders like Cisco, Microsoft, ServiceNow, and Twilio Sendgrid. At Team 201, she partners with clients to bring innovative solutions to market and craft compelling brand narratives. Fun fact—she played D1 college basketball!
Kelly Strodl
Director of Creative Services
In the last 15 years, Kelly has collaborated with global brands such as Square, Walmart, Amazon, Twitter, Airbnb, Toyota’s Woven Capital, and EagleView—overseeing content strategy, creative campaigns, social programs, and interactive web builds. Kelly has also developed digital strategies, managed high-profile client relationships, and delivered impactful content programs across both B2B and B2C markets. At Team 201, she leads digital and content marketing initiatives that fuse creativity with strategic insight. In her free time, Kelly is traveling with her internationally famous Frenchie, @gambitthefrenchie.
Tracy Warner
Senior Marketing Operations Manager
Passionate about MarTech, lifecycle marketing, and analytics, Tracy proudly embraces her self-proclaimed title of “data nerd.” She has a wealth of experience leading marketing and revenue operations at startups and post-IPO firms like Angie’s List. At Team 201, Tracy oversees MarTech implementation and administration, dashboard building and reporting, and the architecture of technology and data solutions that drive measurable growth. Her expertise spans go-to-market strategies like PLG, Freemium, ABM, and SLG. In her free time, Tracy enjoys collaborating with local restaurants to create new menu items—a passion so celebrated a pizza has been named in her honor.
Michelle McManus
Senior Integrated Marketing Project Manager
Michelle transforms complex challenges into streamlined solutions that drive business growth. With over a decade of experience in strategic B2B marketing, her expertise lies in building high-performance marketing systems from the ground up, with a keen focus on optimizing processes for rapidly scaling environments. Now at Team 201, she is “the glue” that unites cross-functional teams and accelerates go-to-market initiatives. When she’s not architecting marketing innovations, Michelle explores hiking trails in the San Francisco Bay Area with her adventure companion, Ellie (woof!).
Zack Bonds
Art Director/Creative Director
With experience at top digital design agencies like Envoy, Hero Digital, and Huge, Zack has crafted compelling designs for brands including Lucid Motors, Verizon, Vizio, M&Ms, Arlo, and Aramark. He specializes in websites, mobile apps, design systems, branding, and creative campaigns, always staying ahead of the curve with best design practices, accessibility standards, and the latest Figma features. As Creative Director/Art Director, Zack helps bring clients’ brand visions to life through ambitious, thoughtful, and strategic creative work that exceeds expectations. His passion for design is matched by his love for gaming—after hours, you’ll find him competing in first-person shooter games with his brother or building in Minecraft with his daughter.
Daniel Mantilla
Paid Media Lead
Dan brings 10+ years of digital marketing expertise to Team 201. Prior to joining us, he worked with Amadeus Hospitality as part of the enterprise media team, managing hotelier brands such as LondonHouse Chicago, Godfrey Chicago Hotel, Godfrey Boston Hotel, Gansevoort, and Carillon Miami. Dan also spent seven years at a B2B marketing agency in Chicago, collaborating with strategists, designers, and developers to build effective digital campaigns for clients in manufacturing, professional services, and ecommerce. At Team 201, Dan curates data-driven strategies that elevate client success.
Remy Smith
Performance Marketing Manager
Remy excels at leading paid search, social, CRO, and analytics projects across both B2B and DTC channels. His expertise lies in optimizing multi-channel efforts, ensuring every tactic contributes to measurable success. At Team 201, he creates data-driven strategies that consistently deliver leads, sales, and revenue. Remy’s passionate about blending digital innovation with traditional marketing approaches to create impactful campaigns. Outside of work, Remy can be found immersing himself in history books and exploring the rugged beauty of California’s Sierra Nevada.
Emre Biberoglu
Senior Developer
For more than 20 years, Emre has built innovative solutions for B2B and B2C brands. He’s collaborated with leading companies including Microsoft, Dairy Queen, Baird & Warner, and Aryzta, developing applications, B2B integrations, and custom solutions that drive business success. Now at Team 201, his commitment to excellence in software development and systems integration consistently ensures every project meets the highest standards of quality and performance. Fun fact: Emre is a dedicated coffee connoisseur.
Lexa Krug
Senior Digital Marketing Specialist
Lexa has a diverse background in media relations, journalism, nonprofit advocacy, and digital marketing. She’s collaborated with renowned B2C brands like Esteé Lauder, Pepsico, Volkswagen, and Canon, and leverages the power of language to connect with audiences. At Team 201, Lexa champions the art of storytelling as an essential element of digital marketing, crafting content that goes beyond the cookie-cutter sales pitch. Her sharp editorial mindset and dedication to trendspotting enable her to create high-performing content across popular social media channels. Since age three, Lexa’s memorized every U.S. state and capital—a testament to her exceptional attention to detail.
Juliana Howland Kenny
B2B Copywriter
Juliana has 10+ years of experience in the tech world. A seasoned professional copywriter and brand strategist, her deep expertise in content strategy and creative communication makes her a trusted voice in the digital marketing space. In the past, she led content teams at multiple B2B tech marketing firms and managed tech and science channels for a global news startup—enabling her to distill intricate ideas into engaging, digestible copy. At Team 201, Juliana uses her passion for writing to craft impactful brand narratives that resonate with diverse audiences. Outside of work, Juliana enjoys bird-watching, embroidering, and cultivating her garden.
Alpha Sadcopen
Senior Digital Designer
Since the inception of Team 201, Alpha has been a creative visionary. She drives the creative strategies behind many of Team 201’s integrated client programs, bringing a diverse array of content to life—from landing pages and brand standards to interactive ads and animated videos—ensuring each project resonates with impact. Her innovative approach seamlessly balances technical precision with artistic flair, elevating the success of every campaign she touches. Beyond the office, Alpha continues to inspire as a talented artist and illustrator, merging her creative passions with her professional pursuits.
Kris Hess
Senior Digital Designer
With over seven years of experience in visual design and UX, Kris brings a dynamic creative approach to Team 201. Holding a user experience certification from the Nielsen Norman Group, he combines academic excellence with industry expertise. At Team 201, Kris oversees all digital design needs, from user interface design to social media, video, and email marketing collateral. He collaborates closely with clients and internal teams to ensure every project aligns with client goals while meeting user needs. Kris’s commitment to both aesthetic excellence and functional design consistently provides compelling digital experiences.
Eberardo Ruiz
Office Manager/Paid Media Specialist
Previously an Office and Operations Manager for Charter School Networks in Chicago and Los Angeles, Ebbie Ruiz brings 10+ years of operational expertise to Team 201. He ensures smooth administration and daily operations, offering vital support in budgeting, financial management, and software systems. His role as the social lead further exemplifies his commitment to fostering team building and cultivating a community centered on client success. When he’s not streamlining processes, Ebbie enjoys gathering with friends and family to craft inventive cocktails, blending his passion for community with his creative flair.
Keiron Roberts
Web Development Partner: AndAnotherDay
Keiron heads up the team at AndAnotherDay, our external partner. With 25 years of experience delivering innovative digital solutions, he has driven impactful projects for clients such as Citibank, BlackBerry, and Targus, showcasing his expertise in high-profile digital transformations. Keiron’s strategic leadership and deep technical knowledge consistently empower his team to execute cutting-edge solutions. Supporting Team 201, he builds software in the most energy efficient and sustainable way, reflecting his commitment to innovation and environmental responsibility. His forward-thinking approach and unwavering dedication make him an invaluable asset in advancing digital excellence.
Tom Clarke
Web Development Partner: AndAnotherDay
Tom has more than 14 years of experience with our external partner AndAnotherDay, creating detailed technical specifications that ensure every digital project is built with the ideal tech-stack. Specializing in single page applications using React and other JavaScript frameworks, he consistently delivers innovative, high-performing solutions. Tom has collaborated with industry leaders such as Intuit QuickBooks and SunGard, enhancing his reputation for technical excellence. His strategic approach and deep technical knowledge make him an invaluable asset.
Sam Pearson
Web Development Partner: AndAnotherDay
A senior web developer with AndAnotherDay, Sam has robust technical expertise. Specializing in delivering enterprise PHP-based applications using WordPress and Laravel, he consistently builds high-performing digital solutions. Supporting Team 201, he helps create powerful enterprise sites on the WPVIP platform. His technical excellence and forward-thinking mindset make him an indispensable contributor to our clients’ digital success.
Mladen Kalinic
HubSpot Developer
Mladen has extensive experience in London’s financial and higher education sectors, collaborating with esteemed institutions including the King’s Trust, the London School of Economics, and Societe Generale. Now with AndAnotherDay, he leverages his wide-ranging skill set as a web developer, focusing on enhancing the HubSpot experience for clients. Mladen’s background in dynamic, fast-paced sectors informs his innovative approach to web development. When he’s not optimizing digital platforms, he channels his creativity into building bicycles and sound systems.
Alex Stones
Web Development Partner: AndAnotherDay
With extensive experience as a full-stack developer at AndAnotherDay, Alex specializes in delivering modern WordPress sites that combine functionality with innovation. Supporting Team 201, he builds enterprise-level solutions on the WordPress VIP platform, where Team 201 is recognized as a Silver Agency. His deep understanding of both front-end and back-end development ensures that every site is scalable, secure, and optimized for performance. Alex’s commitment to utilizing cutting-edge techniques consistently drives the success of each project he touches.