Team 201
The digital agency for high-growth B2B tech companies.
Fortune 500 & startup experience, with a boutique agency feel and agile way of working.
We accelerate your
Break-Through
Strategy
Awareness
Demand Gen
Creative
Analytics & Attribution
Strategy
How We Think
We’re thinkers and doers.
Our strength is connecting the dots between what motivates your customer and market signals, paired with a deep understanding of the digital landscape.
We’ll form the right strategy and drive execution with a combination of our team and your own resources.
Problems We Solve
“Our CPL is too high and PPC programs aren’t optimized. How do we decrease CPL and improve the funnel?”
“We want to run integrated campaigns. We need a partner to help us define a framework and drive a new workflow internally.”
“We’re going public next quarter. What should we think about from a marketing perspective ahead of IPO day?”
“We want to test product-market fit in an adjacent market. How do we do this quickly and efficiently?”
Awareness
Content Marketing
Build an arsenal of marketing collateral for your various audiences and deliver consistent and impactful messaging.
Social Media
Leverage organic and paid activities to stay top-of-mind with engaged prospects, customers and broaden reach to new audiences.
‘Always On’ Campaign Creation
Ensure your brand remains top-of-mind, using integrated strategies to drive top of funnel goals, aircover and thought leadership.
Demand Gen
Paid & Performance Campaigns
We’ll help improve your performance and paid media campaigns across search, social and other acquisition mediums. From decreasing cost per conversion, to better aligning content with search intent, or refining campaigns to focus on quickest to opportunity leads, we’ll help you elevate the strategy and execute the latest paid platform tactics.
Conversion Rate Optimization
Assessing the demand gen funnel to drive prospects down an optimized path to conversation. This could include refining campaign sequences to better support a multi-touch model driving qualified leads faster, or better aligning demand gen content with prospect needs.
Sales Enablement
We support your enablement programs, creating sales content and toolkits from battle cards to competitive comparisons, case study templates, pricing comparison calculators or email sequences. Or, elevate a product or sales pitch deck with animations or custom graphics to better tell your story.
Marketing Automation
We’ll help your team get more out of your existing marketing automation platform features, evaluate new platforms, or help with the transition from one platform to another.
Creative
Branding
End-to-end brand development or incremental refinement to elevate your existing brand identity or creative assets.
UX & UI
Improve and refine an existing experience or gather insights to create a new user flow for your website or digital product. Our UX methodology is three stages, from research to prototype iteration and converging on a final solution. After the UX stage or as a standalone, we’ll help you define the UI and visual look and feel with high-fidelity mockups and updated style guides.
Digital Design
Creative content development across all marketing mediums. Visuals come to life through animated videos, custom graphics, dynamic web pages, HTML banner ads and more.
Day to Day Production
Ongoing creation of landing pages, email templates, social media graphics, infographics or banner ad templates to support your always on content marketing initiatives.
Analytics & Attribution
Digital & Web Analytics
Establish and measure actionable insights that fuel bottom-line business outcomes from your website and every step of the marketing funnel.
From funnel analysis to better understand your customer journey to tagging and attribution models, we can help with all your core digital analytics needs.
Custom Data Visualization
Streamline your reporting and make it more actionable. We combine data across your integrated campaigns into one cohesive dashboard.
You save hours every month (no more manual reporting).
You get access to real-time data. When your reports are automated, you always have the most recent data available.
We combine multiple data sources. No more logging in to multiple services to check performance. We can pipe them all into a single dashboard.
Marketing visibility for all your stakeholders with a shareable, web-based link.
Marketing Data Warehouse
A marketing data warehouse provides a hub to target audience segments that were previously unavailable or underutilized by gathering data from multiple sources that already exist in your organization.
We collect data into a common storage location. Then transform the data so that it is queryable and joinable across different sources.
You get access to reporting dimensions that are not available in standard reporting APIs.
Your team is able to uncover high propensity groups of users to target across campaigns.
We're the catalyst for
High-Growth Brands
“Team 201 offers exceptional full-stack marketing services, from paid media management to fully integrated campaigns. They work in our tools, like HubSpot, and consistently deliver quality work. Even better, our account reps have consistently served our account for as long as I’ve worked with them, ~2 years.”
“Team 201 has been a strategic partner, elevating our owned and paid digital programs as we’ve scaled. Most recently, they cut our CPL in-half and improved the PPC strategy to better match market demand.”
“Leading up to our IPO, we needed a partner to help us capitalize on pre and post-IPO buzz. Since bringing them on board, 201 has elevated our organic and paid programs and creative execution.”
“I’ve been a repeat client over the years at both large companies and startups. 201 is my ‘secret sauce’ for successful digital and integrated marketing campaigns.”
Stronger Together
The Team
The BackboneClément Lemiere
Co-Founder, CEO
Clem started his career as an engineer for Airbus. He went on to lead the aerospace and defense group at a top engineering firm in Paris, working with clients like Thales, Dassault Aviation and Safran. Clem leads the technology aspects of marketing, operations and analytics for Team 201. When he is not mastering his cutting-edge technical skills from big data visualization to the latest digital techniques, you can find him kitesurfing on Lake Michigan.
Haley Hebert
Co-Founder, CSO
Haley has been a B2B marketer from the beginning. She previously built the US digital practice for a global marketing agency in San Francisco, working with brands like Intel, VMware and ServiceNow. Prior to Team 201, she co-founded a software company in the aviation space where she learned all aspects of bringing a solution to market. Haley leads integrated, digital and go-to-market strategies for our clients. She’s also a committed lover of figure skating.
Kayla Portillo
VP of Client Services
Kayla has 15+ years experience managing marketing programs and strategies while helping organizations distill big ideas into actionable campaigns that drive business impact. Prior to Team 201, Kayla was an account manager at growth consultancy Red Caffeine, managing multiple B2B accounts and coordinating the execution of integrated marketing programs. Outside of work, she can’t resist a good book and enjoys spending time with her family.
Callie Sierra
Senior Marketing Manager
Callie specializes in B2B marketing strategy, integrated marketing, product marketing, product messaging, and digital marketing. Prior to joining Team 201, Callie ran her own agency in the UK and Spain for 8 years, working with B2B SaaS and technology providers. Callie has also worked with a leading adtech firm on clients such as Optec, N8 Solutions, InnerWorkings, and Thomson Reuters. Callie helps her clients distill complex ideas and concepts into actionable insights and programs. Outside of work, you are likely to find Callie on the soccer field – she’s been playing since the age of three.
Daniel Mantilla
Paid Media Lead
Daniel has 10+ years experience running acquisition programs for B2B tech brands, most recently at Amadeus. At Team 201, Dan leads omnichannel campaigns for clients, with deep specialties in paid search, SEO and web analytics. Since reading “Getting Noticed on Google” early in his career, he’s been an el estudiante dedicated to all things digital.
Remy Smith
Performance Marketing Manager
Remy is a performance marketer with B2B and DTC experience leading paid search, social, CRO, and analytics projects and platforms to drive leads, sales, and revenue. He is passionate about all things marketing, digital and traditional. Outside work, Remy can be found reading history books and exploring California’s Sierra Nevada.
Tracy Warner
Senior Marketing Operations Manager
Tracy is a skilled marketing leader who has led marketing and revenue operations for B2B SaaS and GovTech companies ranging from startups to post-IPO firms like Angie’s List. Passionate about MarTech, lifecycle marketing, and analytics, with a self-proclaimed title of “data nerd”, Tracy is an expert in PLG, freemium, ABM, and SLG go-to-market strategies. She currently works with clients on MarTech implementation and administration, dashboard building and reporting, and architecting technology and data solutions. Outside of work, Tracy enjoys collaborating with local restaurants to create new menu items and even has a pizza named after her.
Emre Biberoglu
Senior Developer
Emre offers 20+ years of experience as a programmer across a variety of B2B and B2C brands in retail, luxury, service, financial services, technology and marketing. He has worked with companies such as Microsoft, Dairy Queen, Baird & Warner, Aryzta building applications, B2B integrations and custom solutions. He is a connoisseur of (and powered by) coffee.
Lexa Krug
B2B Content Specialist
Lexa is a senior digital marketing specialist and former journalist. Her background extends to digital marketing, media relations, data analysis, and project management for clients such as Esteé Lauder, PepsiCo, Volkswagen and Canon. She draws inspiration from her international education and work experience to create content that resonates on a global scale. In her free time, you can find her exploring the city of Chicago.
Juliana Howland Kenny
Technology Copywriter
Juliana is a professional copywriter and brand strategist with 10+ years of experience writing in the technology field. She has led content teams in multiple B2B technology marketing firms as well as managed technology and science channels for a global news start-up, but writing and creating brand stories is where her true passion lies. She’s highly skilled at distilling complex technical concepts into digestible, effective copy. In her non-work time, she enjoys bird-watching, embroidering, and trying to make things grow in the garden.
Sion Williams
Social Media & Content Intern
Sion is a social media and content intern for Team 201 by day and a Communications Graduate Student by night. As a storyteller with a passion for creative writing and a growing expertise in video content creation, Sion is working on her own mini-documentary series when not lending her skills to her clients at Team 201.
Alpha Sadcopen
Senior Designer
Alpha drives the creative strategies and design behind so many of Team 201 client programs. She brings to life the variety of content types for our integrated programs – from landing pages and brand standards to interactive ads and animated videos. Alpha has been with Team 201 since its formation, balancing both digital marketing and graphic design. Extending beyond work, she is also a talented artist and illustrator.
Kris Hess
Senior Digital Designer
Kris offers 7+ years of experience in visual design and UX for B2B and B2C clients such as Discover, BMO Harris Bank, Staples, Regions Bank, ASME, TD Ameritrade Institutional and Marshfield Clinic. Kris oversees digital design needs at Team201 including user interface design, social media, video, email marketing and some front-end development as needed. As a self-proclaimed nerd, Kris is an avid collector of Magic the Gathering cards, Gundam models, and video games.
Laura Vari
Graphic Designer
Laura is a versatile designer who has implemented major design projects from architectural builds to complete rebrandings and everything in between. As a self-described “creative problem solver”, Laura has become a valuable contributor to Team 201 as she helps bring client requirements to life. Her fresh approach is inspired in part by her impromptu kitchen dance parties with her kids, one part yoga practice, and a dash of Seinfeld.
Armand Carbonnel
Director of Operations
Armand brings extensive leadership experience, having led organizations with team sizes of 200+ people from various backgrounds and disciplines. As the Director of Operations, Armand uses his expertise to identify, implement and deploy tools and processes that bring people together while focusing on efficiency and scale. When he’s not in the office, you can see Armand horseback riding, in boxing club or reading philosophy.
Eberardo Ruiz
Office Manager
Eberardo has 10+ years experience as an Office Manager/Operations Manager working for Charter School Networks in Chicago and Los Angeles. His focus at Team 201 includes administration and daily operations to budgeting, financial and software support for the team. As the social lead, he ensures we make time for teambuilding while building out a community based on client success. In his spare time, Eberardo likes to convene with friends and family to make cocktails for them.
Keiron Roberts
Web Development Partner: AndAnotherDay
Keiron heads up the team at AndAnotherDay, our development partner. He has 25 years experience in delivering innovative digital solutions for clients such as Citibank, BlackBerry, and Targus. His focus these days is on building software in the most energy efficient and sustainable way.
Tom Clarke
Web Development Partner: AndAnotherDay
Tom is a solutions architect from our development partner AndAnotherDay. He creates the technical specification for digital projects to ensure the best tech-stack is selected for the project. With over 14 years experience, he is especially skilled at delivering single page applications using React and other JavaScript frameworks. Tom has previously worked with clients such as Intuit QuickBooks and SunGard.
Sam Pearson
Web Development Partner: AndAnotherDay
Sam is a senior web developer from our development partner, AndAnotherDay. He has 8 years of experience delivering enterprise php-based applications in WordPress and Laravel. Team 201 is a WordPress VIP Silver Agency and Sam supports us in building enterprise sites on the WPVIP platform.
Alex Stones
Web Development Partner: AndAnotherDay
Alex is a full-stack developer from our development partner, AndAnotherDay. He specializes in delivering WordPress sites using modern techniques. Alex supports Team 201 in building enterprise sites on the WordPress VIP platform, where Team 201 is listed as a Silver Agency.